Little Wing is your neighborhood café and curated shop with everyday essentials and all the other little things you’ll be glad you stopped in for.
Creative Direction
For Little Wing Goods, we wanted to make the coffee shop feel like a little world of its own: warm, playful, thoughtfully curated, and full of everyday rituals worth romanticizing.
The opportunity was to create a visual identity that goes beyond beautiful coffee photography. Every drink, pastry, interaction, and small detail should feel like part of a recognizable lifestyle brand—one that people want to visit, photograph, share, and make part of their daily routine. We wanted to highlight the neighborhood feel, curated shop, and the independent culture.
Creative Direction & Copywriting by Sarah DiMichele
Photography by Armando Rafael
Eat your greens. And your carbs. And sip something cold while you’re at it. #littlewinggoods
Embrace the grind. Start your day with a fresh brew at #littlewing
Grab a cup, meet some friends, and make yourself at home with #littlewing Open til 4pm.
A little bit of this, a little bit of that. Find your pantry treats right here. #littlewing
Love in every pour. Order your go-to drink at #litttlewinggoods
What kind of morning person are you? Start it with #littlewing Doors open at 6:30am daily.
Moodboard
Take Wing
have a nice little day.