Perched atop the 14th floor of the iconic Book Tower, Kamper’s evokes the spirit of Barcelona’s charming cafes within the bustling heart of downtown Detroit.
Creative Direction
The goal for Kamper’s was to build on the social presence around the feeling of discovering your own little escape above the city —
a place for sunset cocktails, lively gatherings, and nights that turn into stories. The content should feel aspirational but approachable, atmospheric, and a little spontaneous.
We wanted to balance the polished editorial photography with candid, personality-filled moments from events, weddings, or a date night with friends and loved ones.
Creative Direction, Copywriting and Social Strategy by Sarah DiMichele
Photography by Hayden Stinebaugh
A glass of something smooth & the fire’s glow- all right here at #KAMPERS We're mixing and pouring til 1am.
In the spotlight: BUENA VISTA—a blend of rum, amontillado sherry, lime juice, cinnamon, and pamplemousse, topped with a fresh lemon squeeze. Join us on the rooftop tonight from 4pm! #KAMPERS
Embrace the night with something sweet. Enjoy our flaky Xiuxos with an Espresso Martini or Sherry of your choice. Doors open 4pm to midnight. #KAMPERS
A perfect way to start—Enjoy the city heights with us all week long. #KAMPERS
From the deep. PULPO: Octopus, potato, and zesty romesco. Join us every Sunday from 12pm-10pm. See you soon! #KAMPERS
Stay ahead of the pack 🏁 ESPRESSO MARTINI (ON DRAFT): ketel one, licor 43, oloroso sherry, espresso. Doors open til late! #KAMPERS
The glass is always half full here at Kampers. Order our Sherry bottle service. #KAMPERS Cheers!
Best when shared. Join us on top from 4pm-midnight. #KAMPERS
You deserve a mid-week warm-up, come sip fireside with us. Doors open til midnight. #KAMPERS
Just a few...#KAMPERS
Moodboard
Social Strategy
Pillar 1: Above the Ordinary
Purpose: Atmosphere + Architecture
Capture the ambiance of Kamper’s, from golden-hour skyline views to intimate interiors, fire pits, and the transition from sunset to nighttime.
Make the audience feel like they've discovered a special spot above the city.
Golden-hour-to-nighttime Reels
Architectural details and design moments
POV: first round with a view
Seasonal rooftop scenes and weather moments
Pillar 2: The art of the Apertif
Purpose: Cocktails + The Craft
Spotlight the cocktail program, Basque-inspired tapas and pintxos, and the craft behind every pour. Mix detailed,
editorial food-and-drink photography with playful videos that bring the menu to life.
Signature cocktail close-ups and ingredient stories
Bartender POVs, pours, garnishes, and finishing touches
Tapas pairings and shareable plates
Cocktail/ menu recommendation with cheeky copy
Pillar 3: A reason to gather
Purpose: Atmosphere + a sense of discovery
Position Kamper’s as the backdrop for any outing from spontaneous after-work drinks to date nights, birthdays, and celebratory evenings.
The goal is to sell the feeling of being there, not just the venue itself.
Candid guest moments, cheers, and table-side interactions
UGC and creator collaborations
Weekend energy, events, and DJ or music moments
Love on top
Raise your spirits.